A New Era of Productivity: ROH Delivers Operational Success & Sales Growth at AC Hotel Fort Worth Downtown

The AC Hotel Fort Worth Downtown is an upscale stay centrally located in downtown Fort Worth with proximity to some of the bustling city's most popular attractions. Operated by Crescent Hotels & Resorts, ROH's payments and revenue management platform enables the property’s sales and finance teams to seamlessly collaborate and manage all contract revenue, allowing their teams to do more with less.

In search of a way to improve the processes between their sales and finance teams - increasing collaboration, streamline the sales process and ultimately close more deals - AC Hotel Fort Worth Downtown set out to find an innovative and user-friendly solution. The sales team required a system that could easily keep track of overdue invoices and contracts, as aging AR became an increasing challenge. With ROH, the teams at AC Hotel Fort Worth Downtown successfully cut down accounting time (chasing payments) to just one hour per week.

Located in downtown Fort Worth, the hotel offers easy access to key landmarks like Sundance Square, the Fort Worth Convention Center and the Cultural District. With its modern design and sophisticated atmosphere, AC Hotel Fort Worth Downtown provides an ideal location for corporate meetings, on-sites and training seminars. A stylish atmosphere offers business travelers the ability to unwind amidst contemporary artwork and upscale décor, creating an ambiance of urban refinement. The dedicated staff prioritizes personalized service, whether arranging transportation, offering local tips or fulfilling special requests, ensuring every guest's needs are met with care and attention.

As a full-service property, the hotel’s large amount of group bookings and management of over 9,000 square feet of meeting and event space was an operational challenge. As a sister property to four hotels under the same ownership, sharing one accounting team became a tedious and stressful process for all. "It evolved to where my team was spending two full days on accounting per week, cutting into time we could be selling," said Ashley Trimble, Director of Sales & Marketing. The team needed a solution to streamline their processes and free up time for their sales team to focus on generating revenue.

Implementing a system that could store credit cards in the same platform where they process payments and automate charges was also essential, as "95% of our group bookings are credit cards and master accounts, which goes to show why ROH is such an asset for us on billing," said Trimble.

The task ahead was to find an innovative and easy-to-use solution to make their accounting and finance tasks simpler and faster. They required a system that could send daily and weekly reminders to keep track of upcoming invoices, outstanding contracts and proactively identify at-risk payments.

“When I learned about all of the things ROH could do, it basically became our internal accounting department,” said Trimble. With ROH's user-friendly platform and features, the sales team stayed organized thanks to real-time notifications, daily reminders and smart to-do lists. These tools allowed team members to easily track outstanding invoices, contracts awaiting signatures and customer payment confirmations.

The process of sending documents directly through ROH, complete with a link for one-click electronic signature, garnered excellent feedback from end clients at AC Hotel Fort Worth Downtown. This streamlined approach led to quicker contract signings and facilitated faster payments. "The system's user-friendly nature benefits both us and our customers, making it a major selling point. Uploading documents is effortless." adds Trimble.

The accessibility ROH provides, ensures smooth management even when a sales manager is absent. With a standardized property view that everyone has access to, collaboration is seamless and teamwork is fostered.

"ROH has given us more autonomy over our group sales process,” said Megan Alvarez, Senior Catering Sales Manager. "The accessibility of ROH for our entire sales team has really allowed us to keep on track with our billing, response time to clients and our internal accounting."

Automated email reminders ensure that nothing falls through the cracks, and timely notifications for overdue tasks and contracts give the sales team a streamlined way to manage their workload. A centralized back-office makes locating invoices and contracts convenient and accessible for the entire team. "If there is a DOS that's selling, and I could help them, I would jump in and be like 'You need to do this, it's important!'" advocated Trimble.