Welcoming the Smyth Tribeca to the ROH Family

The latest partner to join forces with ROH marries modern rooms with timeless design and a historic Tribeca location. The Smyth Tribeca is one of downtown New York's most coveted stays and the newest HighGate property to drive conversions and increase revenue with help from ROH.

We can't wait for all the exciting growth and updates to come. To learn more about how ROH can drive transformative growth for your property group or hospitality brand, schedule a demo with our team.

About Smyth Tribeca

Contemporary rooms and suites (12 types spread across 100 rooms) boast luxe features like floor-to-ceiling windows with jaw-dropping views of downtown. Grand Carrara marble bathrooms imitate the sleek aesthetic of the lobby and common areas sprinkled with black-and-white photos of Hollywood stars and iconic New York landmarks.

For an ultra-spacious room option, the 1,200 sq ft. Penthouse Suite is an ideal upgrade for those who want an outdoor terrace, a separate living room, and a dining room table with seating for eight. With an address steps away from the Chambers Street subway station, travelers can easily voyage to any area of New York. Guests can also take advantage of the hotel’s complimentary car service that covers a 10-block radius.

About ROH

ROH powers the future of hospitality. As a rapidly evolving proptech company, ROH’s purpose-built revenue optimization platform drives conversions, increases revenue, and enables real collaboration for the largest asset owners, hotel groups, and property operators that manage over $500B in annual revenue. Developed by industry leaders and born out of the demand revealed through its subsidiary Carats & Cake, ROH has over a decade of trust with best-in-class businesses including Westin, Loews, Marriott, Crescent, Auberge, and Noble House. Backed by 1Sharpe Ventures, Founders Fund, Acrew Capital, Moore Specialty Credit, Correlation Ventures, SilverCircle, GMO VenturePartners, and others, ROH’s financial operating system enables forward-thinking businesses in the hospitality industry to optimize sales operations, drive strong customer experiences, and increase revenue.